|
Receive Free Weekly Information
Regarding Products, Services,
Specials, & Free Offers
Thru the Web Site!
|
Today's Article is An Excerpt From The Weekly Edition's
Weekly Article Section.
 Need Results? Advertise With Us!
We Offer Subscribers Articles, Info, Free
Weekly Ads, & Bonus Items With Subscription.
Click Thru for Subscription Details!
Title: Got Web Traffic But Still Low Sales?
Ten Ways to Selling Success Part 1
Written By: Judy Cullins
Web Site: http://www.BookCoaching.com
© 2004 Judy Cullins
Have you put a lot of effort, time and money into your site and are frustrated with lackluster sales? Are you planning to put up a new web site and don't know where to start?
If you are like many business professionals out there, you know your subject; you are an expert in your field. You are even passionate about it. You have only 10 seconds to impress your web visitors. Think from your potential customer's needs and wants. Give them reasons to buy.
If you already put your web site up did you address your site's purpose? Did you use benefit-driven statements to tweak your visitor's emotions? It's good to inform, communicate, and help, but if you want to sell something, you will drive your potential customers away with such non-effective phrases as "welcome to my site", "Here's my product", long paragraphs of your bio on the home page, your book's introduction, or "subscribe to my ezine".
You have only 10 seconds to impress your web visitors. They don't care about anything except what you can do for them.
Give them a reason to buy.
It's never too late to refresh your home page and others with "marketing pizzazz". Your home page deserves time, effort, and money. You will need to edit it several times before landing on just the right phrases. Without these benefit laden phrases and continuous link maintenance, your unguided efforts are wasted.
Instead, write compelling, emotional, benefit-driven copy to inspire people to take out their credit cards to buy your unique, wonderful creations. You can apply the following power "Marketing Pizzazz" techniques.
- Write dazzling home-page copy that gives your customers a reason to click thru to your product.
Make your headline a link. "Quadruple Your Web Sales in Less Than Three Months" can send your visitors to a short sales letter or bulleted benefits and a choice to "buy now". Before I learned this ultimate powerful technique, my web sales were flat. Since incorporating copywriting with "marketing pizzazz" my web site sales jumped from $75 in August to over $2,665 by December 20th. After three years, monthly sales are between $4000 and $5000.
- Pre-plan and know your web site's purpose.
Without a clear purpose, your visitors will be confused and leave. If you are a coach, make sure that it is clear. Put it up on your home page and in each product or service sales letter address your audiences concerns and challenges. Then follow those with bulleted solutions you can give them. If you have a book to offer, make sure your navigation bars and copy are strong, so your visitor will go to your order page.
Have you ever visited other web sites and leave wondering what are they selling? What can they do for me? What do they want the visitor, to do?
- Sell your products and services through brave, bold, headings.
Headings can ask a pertinent question about your visitors challenges, such as "Are your web sales puny?" or, "Are you frustrated not being in the career you love?" Headings can use a benefit statement such as "Quadruple Your Success" (you name what it is) with one feature it works with, such as the "Online Promotion Tool Kit" (name your product or service).
- Include sparkling testimonials from the rich and famous on your home page and all others about each product or service you offer.
Recently, my web master made the whole testimonial on my home page a hyperlink.
You may use testimonials for your product and service, but do you have them for your ezine, free articles, and web site? When other people in your field praise you, your visitors are likely to trust their opinions. It's better than tooting your own horn...
- Support your home page "Marketing Pizzazz" copy with proper links to product sales letters, stories, and service.
Let's say you have a bold heading "Finish Your Book in 30 Days With the Right Book Coach". Make the whole phrase a hyperlink that when clicked, will transport your visitor straight to your sales letter.
Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site?
Part two of this article is avilable at
http://www.bookcoaching.com/freearticles/article-89.shtml
About the Author
Judy Cullins: 20-year author, speaker, book coach helps entrepreneurs manifest their book and web dreams. eBk: "Create Your Web Site With Marketing Pizzazz"
FRE.E "The Book Coach Says..." or Business Tip of the Month
http://www.bookcoaching.com/opt-in.shtml -- Judy@bookcoaching.com
Orders" 866/200-9743 -- Ph: 619/466-0622
The author has given full permission to publish today's article either electronically or in print, free of charge in its entirety as long as the article content remains unchanged as is published here today, that the authors copyright with resource box are included and that you send an email intent to publish or a courtesy copy of your publication. A ready-for-print copy, the full reprint guidelines and the authors email have been made available to you by autoresponder. To request your free copy, please send a blank email... mailto:article-34@bookcoaching.com
|
Privacy/Guarantee Policy
© 2000 - 2004 DocumentsCentral.com All Rights Reserved
|
|
