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Title: How to Build a Responsive List...
Written By: Linda Offenheiser
Web Site: http://www.Stress-Freecopy.com
© 2007 Linda Offenheiser
Everything you read concerning Internet Marketing tells you that you must have a list to succeed. That's true but it doesn't go far enough! If no one pays any attention to what you have to say, your list is worthless.
Here are some tips on how to get the response you want from your list:
Give Your Subscribers Time and Reason to Trust You.
Most marketers are too impatient. They think that just because someone has agreed to receive their ezine, emails, etc., they are going to run right out and buy everything they recommend. Nothing could be further from the truth.
It takes time to build rapport with those on your list. You have to let them get to know you; learn what makes you tick. Here are a few ways you can do that:
If you have an ezine or newsletter that contains nothing but ads, with maybe an article thrown in here and there for good measure, you aren't going to build anything but disinterest. Tell your readers about you! Let them into your life. Let them know what's important to you; what your thoughts are. Just relate to them like a real person.
You have to prove to them that you aren't just focused on the almighty buck. You have to show them week after week that you want to help them succeed. Give them ideas and tips that will help them along the path to that success.
Don't Throw Every Product That Comes Along at Them.
If you want your subscribers to trust you, you have to be very careful what you recommend to them. Make sure it's a quality program or product before you endorse it. That means you have to have personal experience with it. How can you honestly recommend anything that you've never used or been a part of?
If you're selective with your recommendations, eventually your list will trust what you say and at least check out your recommendations. If the product or service is something they can benefit from you'll have a new customer or affiliate.
If you always make the best interests of your subscribers your first priority they will come to realize that. Remember, if you want a responsive list you have to provide solutions to their problems. The only way you will ever succeed is to help them succeed.
Don't Bombard Them!
How many ezines or lists have you subscribed to where you receive multiple emails everyday? How long does it take you to click on the "unsubscribe" link? No one wants to feel that s/he's being hounded.
Most people understand that we all have to earn money and they will be receptive to the occasional extra mailing. However, if you abuse that understanding you'll find the size of your list decreasing rapidly.
Sure, if there's something exciting that you feel will really benefit your readers, by all means let them know about it. But . . . we all know this doesn't happen every day. The more "exciting" announcements you send, the less your subs will respond. Finally, horror of horrors . . . they'll just stop paying any attention to your emails at all.
Finally, Follow the "Golden Rule" . . .
Treat your subscribers the same way you want to be treated. Respect their time and intelligence. Let them know you're there to help them and, when they ask for that help, always go the extra mile to provide it. The Internet may be a gigantic network but in many respects it's a small interwoven community. If we help one another, we all succeed.
"You will get everything in life that you want if you just help enough other people get what they want." - Zig Ziglar
About the Author
Linda Offenheiser is the owner of Stress-Free Copy, a copywriting and editing service designed for small home businesses. You'll find the write words at the right prices. She also publishes a weekly free ezine, All the Write Stuff!, that's informative, friendly and fun!
You can visit her at: http://www.stress-freecopy.com
Or subscribe at: http://www.stress-freecopy.com/subscribe.htm
Today's article was originally received for publication in January 2004. The author has given full permission to publish it electronically or in print, free of charge in your ezines, newsletters or on your websites, as long as the article content remains unchanged as is published here today, and that the authors copyright with resource box is included.
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