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Title: Tell Your Company Story
Written By: Kevin Nunley
Web Site: http://www.DrNunley.com
© 2005 Kevin Nunley
Every business and company has a story: how they started, what obstacles were in their way, the moment when they realized the brilliant idea that would change their lives, etc... Yes, even your business has a story if you think back. But did you know your company story is the foundation of a marketing concept called narrative theory?
The idea behind narrative theory is that, when you tell your story, people will feel closer to you and be more likely to remember you. It instantly personalizes and makes your business memorable.
So when do you tell your story? You might use it in a presentation, include a separate page about it on your website, or even post yours on the wall of your retail business for everyone to see. Using company stories is proven to increase productivity, motivate employees, and attract return customers.
Here are some of the types of stories you can tell:
- The Big Idea -- How did you come up with the idea for your product, service or business? Detail the exact moment in a story, including how you felt, the people who were involved, and what came of the idea.
- The Cinderella Story -- Did you start at the bottom? Were you the most unlikely person to succeed with your own business? Tell us how you went from scullery maid to belle of the ball.
- I Will Survive -- What obstacles did you overcome to get to where you are now? Tell us how you survived against all odds.
- I Need a Hero -- Did a good deed help you establish your business? Maybe you instigated your business by helping out the community. Maybe there was a noble cause behind your business startup.
About the Author
Get Kevin Nunley's top-notch writing for your web site, sales letter or press release. Then watch your sales grow! See http://DrNunley.com. Reach him at kevin@drnunley.com or 801-328-9006
The author has given full permission to publish today's article either electronically or in print, free of charge, in its entirety, as long as the article content remains unchanged as is published here today, and that the authors copyright with resource box are included.
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