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Title: Write a Power Press Release and Get a Feature Story
Written By: Judy Cullins
Web Site: http://www.Bookcoaching.com
© 2006 Judy Cullins
Do you send out press releases? Have they brought you financial rewards? If not, you may want to rethink how to write a good one - one that gets really good press. If editors notice and love your press release, they will want to interview you for a feature story, which can get you valuable attention.
For example, you get editorial space worth anywhere from $1500 to over $5000 in "fre*e advertising". The space is worth seven times as much an an ad because it implies the newspaper endorses you.
Market Yourself Through the Interview
TIP: Always ask the interviewer is there any problem with mentioning your phone number or web site. What good is a feature if your audience can't get in touch with you? They usually say yes.
The San Diego Union-Tribune responded to my press release by giving me space worth $2000. Funny, they didn't even interview me. The columnist created her own story. She used this heading: "Workshop Guides Novice Book Authors". She said that a seminar participant might be the next John Grisham.
My phone rang off the hook for over a week. I took over 100 calls and collected over 60 email addresses. To each of the latter I sent my monthly ezine and got four new book-coaching clients worth thousands of dollars over the next few months.
You Have What Editors Need
Editors and radio/TB talk show producers want and need human interest stories, and newsworthy stories. You have what they need - solutions to problems their particular audiences have. You have seven seconds to impress them. So when writing your press release, write an outrageous headline. Then, be able to prove it.
About the Author
Judy Cullins: 20-year author, speaker, book coach helps entrepreneurs manifest their book and web dreams http://www.bookcoaching.com
eBk: "Ten Non-Techie Ways to Market Your Book Online"
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Today's article was originally received for publication in January 2004. The author has given full permission to publish it either electronically or in print, free of charge in your ezine, newsletter or on your website, as long as the article content remains unchanged as is published here today and that the authors copyright with resource box is included.
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