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Title: Make Your Sales Materials Easy to Read
Written By: Leva Duell
Web Site: http://www.StartASecretarialBusiness.com
© 2006 Leva Duell
Easy-to-read, professionally-designed sales materials can maximize your sales. Your promotional materials can include business cards, flyers, postcards, letterhead, sales letters, and web site.
Follow these tips to make your sales materials user friendly and increase sales.
Design
- Use color and spacing to make your brochures
and flyers easy to read.
- Dark text on a light background is easy to read.
- Avoid text on dark and busy backgrounds.
Writing
- Use short paragraphs.
- Break up your sales copy into short, easy-to-read
sections and use subheadings to highlight benefits.
- Provide the most important information such as your
benefits and USP immediately.
Contact Information
- Make it easy to contact you.
- Provide your phone number, email address, and URL
(web address).
If you want your prospects to read your sales materials, you have to make them easy to read.
About the Author
Looking for typing work at home? Start a secretarial business. The Secretarial Business Kit provides instant tools to start a successful secretarial service. F*ree articles and business start-up newsletter at http://www.startasecretarialbusiness.com
Today's article was orginally received for publication in April 2005. The author has given full permission to publish it electronically or in print, free of charge, in its entirety, as long as the article content remains unchanged as is published here today and that the authors copyright with resource box are included.
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