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Title: What's Your Sales Pitch?
Business and Web Site Start-Up Guide
Part4-Advertising and Marketing
Written By: Jeanette Ybarbo
Web Site: http://www.DocumentsCentral.com
© 2004 DocumentsCentral.com
Nike® said it best and in 3 words or less, "Just Do it!"™. It kicked off a multi-billion dollar ad campaign, and put Nike® on the map. Ad campaigns such as this will most often start with an idea. Although you may (or may not) be operating on such a grand scale, the same basic principles will apply.
Today's article will explain how. It will begin with a plan of action (a marketing plan), the basics to getting started (both on the Internet and in any local markets), then provide you with a list of immediately available resources. Apply it to any new (or existing), web site or affiliate program that you are starting (or may already have).
Plan of Action...
Although ideas will vary, as will any products or services line you may already have, the 3 basic components of any plan of action (marketing plan) will always include considering; your budget, your operating scale, your short term and your long term results. As you may find yourself with time assessing and reassessing, always consider the first two (budget and operating scale) when making any changes. After all, the key word here is results. Your budget and operating scale simply cannot exist without it.
From the onset, get a handle on where you intend to take your campaign. Apply some common sense advertising with some old-fashioned business know how for best results, when approaching this angle.
Once you've decided on what you'll be offering, ask yourself a few common sense questions before writing (or distributing) any advertising materials. For instance: What are the features of your products or services? What are its benefits? Does it offer something special, a bonus or a free demo or a trial-offer perhaps?
Once you've decided what might make this offer more desirable to your potential audience, you can then examine your budget and your operating scale. There will also be a few questions here to examine: How much can you afford to spend? What kind of ad avenues will this budgeted amount allow for? And most importantly: Where do you intend to be 3 months from now, 6 months, in a year?
Once you've decided that, it will be much easier for you to spot any improvements needed, as they are needed. Thus stretching your overall advertising budget and hopefully while doing so, improving your overall results ratio as well.
Ad Campaign...
Once you've decided on your plan of action and given yourself a basic idea of your marketing plan, you can begin to work on your ad campaign. There are many avenues to explore here both on the Internet and in your local area(s). Search engines, classifieds, banners, business cards, postcards, pre-printed announcements or mailers, print ads both in newspapers and in magazines and my favorite, the one we'll be touching on here today (and the most economical) e-zines and newsletters.
Browse around the web site a bit, you'll see many of these resources listed here. However you should be reminded of one thing before getting started here. Remember your budget, stick to it. Never get caught up in anything that will overstep any pre-existing, pre-set guidelines.
Remember also your sales pitch. Now you can begin to apply it. When starting any web site (or business) you should also consider including an e-zine or newsletter. There is no better way to market an idea (or product), nor is there one that is more affordable to you. Once put into place, it will only require your time to keep it operating. Many web hosts will offer you included free mailing list features, for those that don't you will need to start with a third party source.
From my personal experience, the easiest to operate can be found here: http://www.Topica.com. They will also allow you the option of starting for free. You can in time, without moving anything, change over to their paid hosting option. This option will offer you improved results by implementing both a template and/or your own html. For all others browse the web sites e-zine and newsletter advertising location at: http://www.EzinesCentral.com.
In Conclusion...
Keep in mind, a potential client or customer will most likely (usually) see your ad anywhere from 5 to 7 times before deciding to purchase. You will need to first build loyalty and trust, while all the while building familiarity. As with anything, trial and error can prevail. Starting out, keep it simple. Assess and reassess as indicated. In time, you will find your marketing results improving and you will find yourself beginning to build a brand.
About the Author
Jeanette Ybarbo owns and operates DocumentsCentral.com.
Personalize your business. The web site is well into its 5th year of offering its visitors and potential clients full service document solutions for any local or online markets. Free products, services and categorized ezines and newsletters are offered to get you started. Drop by today to browse them individually online at: http://www.DocumentsCentral.com
Today's article is part four of a four part series. The author has given full permission to publish it either electronically or in print, free of charge in its entirety as long as the article content remains unchanged as is published here today, that the links contained within the article itself and the resource box (About the Author) remain unchanged and the authors copyright with resource box are included. Although it is not required, you can send the author an email of any intent to publish online thru: http://www.EzinesCentral.com
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