Today's Article is An Excerpt From
The Featured Ads Edition
Weekly Editors Corner.
Need Results? Advertise With Us!
We Offer Subscribers Articles, Product Info, Free
Weekly Ads, & Bonus Items With Subscription.
Click Thru for Subscription Details!
Title: Viral Marketing - Making Your Site Sell Itself...
Written By: Gabriel Adams
Web Site: http://www.Evolution-Internet.com
© 2008 Gabriel Adams
Do you remember making snowmen when you were a kid? Remember how you started with a little ball of snow, and kept rolling the ball until it became a large ball? Did you ever roll your ball of snow down the hill, and watch as it got bigger and bigger and bigger?
Well, that's how viral marketing works. You start a viral marketing campaign, give it a push, and it goes under its own power, getting bigger and bigger. Of course, all the while it is creating traffic to your website and generating sales for you. Quite an attractive setup, huh?
Truth be told, a successful viral marketing campaign requires some time, effort, and investment to get it started, but if you do it right, it's worth it.
A Good Viral Marketing Plan Could Be Broken Down Into Three Parts:
- The Bait
To start with, you need a free gift that you can give away. It must be extremely valuable, because you want people to share it with their friends, etc. Some examples would be an ebook, a video, a forum, etc.
- The Hook
Once you have created your bait that you're going to distribute to people (and they to others, and they to others, etc, etc), you need a hook. You need a way to bring all of these people who are enjoying your free gift back to your website to buy. If you're giving away an ebook, embed links to your website in the ebook. Depending on the product, you'll have to use different kinds of hooks - be innovative!
- Marketing
Yes, that's right! You have to market, your viral marketing campaign. (This is the push that you give your snowball to send it rolling down the hill.) You have to promote your free gift, so that people start using it and distributing it. Viral marketing can be an extremely effective marketing method but it will require some time, effort, and lots of ingenuity on your part. Happy marketing!
About the Author
We offer Internet Marketing & Link Building:
http://www.evolution-internet.com/51/internet-marketing.aspx
And Viral Marketing:
http://www.evolution-internet.com/57/viral-marketing.aspx
for UK businesses.
Today's article was originally received for publication in July 2006. The author has given full permission to publish it electronically free of charge in your ezines, newsletters or on your websites, as long as the article content remains unchanged as is published here today, the authors copyright with resource box is included, and that you email the author either a courtesy copy or a link to your online publication. However to publish in print is by a author permission basis only. For an online link to the authors email, click thru to...
http://www.isnare.com/?aid=64359&ca=Marketing
|
