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Title: Stand Out and Be Counted!
Written By: Linda Offenheiser
Web Site: http://www.Stress-FreeCopy.com
© 2005 Linda Offenheiser
Your business isn't like any other business on the net. Sure, you may offer the same kinds of products or services that many others do but that's where the similarity should end.
Your business should reflect your personality and your values. If it doesn't you have nothing to offer that can't be found on a thousand other sites. If you want to be successful you have to make sure your customers see the difference between you and your competition.
If, for example, you sell ebooks why should someone buy an ebook on your site rather than on my site? The product is the same isn't it? So what makes your ebooks better than mine? Probably nothing!
It's how you present it. . .
If what you sell isn't unique you have to present it in a way that is. There are several ways you can do this.
- Unique Selling Point (USP)
Find the one major thing that sets you apart from your competition. Maybe you offer a 30-day money back guarantee on all of your ebooks. Maybe you include a special report with each purchase. Maybe your prices are always discounted. Whatever your USP is, make sure you promote it consistently and effectively.
- Sales copy that sizzles . . .
If your sales copy sounds just like everyone else's why would anyone want to read it, much less respond to it? If your ad copy or sales page doesn't excite your prospects, your business is dead in the water. It's critical that you either learn to write stand-out copy or invest in the services of a good copywriter.
- An inviting website . . .
Your website is your store or office; make sure it's welcoming and confortable. You don't need to create a flashy website just one that looks professional and makes your visitors feel confident about buying from you.
There is one feature that's worth its weight in gold. That's YOU! Personalize your site . . . include a photo and information about yourself. This is the only way your visitors can get to know you. In order to trust you they have to feel they know you. So tell them your story, honestly and warmly. It will increase your sales!
Your business depends on your integrity so make sure you treat your visitors with respect and honesty. Don't promise them anything you can't deliver. Publish your policies and stick to them. Make sure that everything on your site reflects your honesty and integrity. Deserve to be trusted!
- Outstanding service . . .
Give your customers more than they expect!
Let them know how important they are to you. Listen to what they have to say. Take care of their questions or problems immediately and courteously. Stand behind your product or service 100%. Issue any necessary refunds quickly and with a smile.
If it's possible, add a personal touch to your customer service. Send a little thank-you note via email ~ don't rely solely on your thank-you page to do it for you. Check back with them later to find out if they're satisfied and if there is anything else you can do for them.
Make your customers feel special and they'll come back again and again.
- Don't be satisfied with a poor imitation . . .
Your business should be just as unique as you are! If you're going to the time, trouble and expense of building a business, make sure it reflects the things that are important to you. Unless you bring your dreams and personal creativity into your business and brand it as only you can, you'll never feel the pride of ownership you need to be successful.
Your business starts out like an empty canvas on which you can paint anything you want. Give it thought, give it soul and give it life ~ make it your own unique creation.
About the Author
Linda Offenheiser is the owner of Stress-Free Copy where sales copy comes alive! Always the right words with no stress, no hassle, no time wasted. She also publishes a weekly marketing ezine, All the Write Stuff!, that's informative, friendly and fun!
You can visit her at http://www.stress-freecopy.com
Or subscribe at http://www.stress-freecopy.com/subscribe.htm
Today's article was originally received for publication in January 2004. The author has given full permission to publish it either electronically or in print, free of charge, in its entirety as long as the article content remains unchanged as is published here today, and that the authors copyright with resource box are included.
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