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Title: Why Testimonials Are Number One in Selling Your Book or Service
Written By: Judy Cullins
Web Site: http://www.BookCoaching.com
© 2005 Judy Cullins
Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them.
Back Cover Testimonials
Here, you will need three testimonials -- one from a celebrity or leader in your field, and the others the man or woman on the street -- thrilled readers. These testimonials are the most important thing to include on your back cover -- better than benefits, better than your bio, because your prospective buyers trust your book more when others recommend it.
Collect many more testimonials each time you email or meet someone interested in your topic. Put these in your front pages of your book.
Web and E-Mail Sales Letter Testimonials
Once you collect 5 - 10 testimonials loaded with specific benefits, keep them in your Word folder "Book Testimonials" and "Web Testimonials". Organizing your files and folders make it so much faster to retrieve these gems that help your sales grow.
Sprinkle your testimonials throughout your web site and email sales letter. If you don't have a web site, check out with a good book and marketing coach how to sell via email. Ecommerce succeeds without investing a lot of money -- a number one way to market online.
Without a short or long sales letter, you have little chance of consistent monthly sales.
You Don't Have to Finish Your Book to Get Testimonials
Think about the people you ask. Are they busy with their business and personal life? Know that they probably won't want to read the whole book. You need to make it easy for them to "buy".
In your first email or letter, include your chapter titles, your "tell and sell", a page or two from your best chapter. Say you know how busy they are and include a list of benefit words and phrases they can choose from to make it easier. Dan Poynter, self publishing guru, gave this testimonial for "How to Write Your Print and e-Book at the Same Time."
"This is not a book on how to write. It is a book on how to get it written. It is full of the shortcuts, experiences and tips only an insider could know. Whether you are working on an e-Book or a p-Book, you will find Judy Cullins' wisdom invaluable."
- Dan Poynter, Author of The Self Publishing Manual and Writing Non-Fiction
If you are writing fiction, include a few of your best scenes from a chapter or two.
Tip: Offer to e-mail more of the book if your testimonial giver wants.
Write a List of 5-10 Benefits and 5-10 Features.
Know that benefits sell, features describe.
Boost your Book or Product Sales Beyond Your Wildest Dreams With Simple Testimonial Steps in the e-Book "How to Get Testimonials From the Rich and Famous".
This headline gives the benefit of boosting sales first, and then explains how to. Without letting your audience know the benefits, most will drop interest.
About the Author
Judy Cullins: 20-year author, speaker, book coach. Helps entrepreneurs manifest their book and web dreams.
eBk: "Ten Non-Techie Ways to Market Your Book Online"
http://www.BookCoaching.com
To receive FREE "The Book Coach Says..." or Business Tip of the Month go to
http://www.bookcoaching.com/opt-in.shtml
mailto:Judy@BookCoaching.com
Ph: 619/466/0622
Today's article was originally received for publication in February 2004. The author has given full permission to publish it either electronically or in print, free of charge in its entirety as long as the article content remains unchanged as is published here today, that the authors copyright with resource box are included, and that you send the author a courtesy copy. A ready for print copy, along with the full reprint guidelines and the email address for sending a courtesy copy have been made available to you via autoresponder. To request your free copy, please send a blank email... mailto:article-121@bookcoaching.com
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