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Title: How To Create Effective Sales Letters In Less Than 72 Hours
Written By: Codrut Turcanu
Web Site: http://www.BizMarketingSecrets.com
© 2005 Codrut Turcanu
You don't realize it yet, but in the NEXT 6 minutes you're going to learn how to create your own sales letter that brings the results that you urgently want.
I hear you saying already... "yes, I want sales, more sales and I want them NOW!"
STOP! Your web site must have one purpose: to capture e-mail addresses from your visitors to follow up and convert them into loyal customers.
If your web site focuses on getting the 'sale' and nothing else (e.g. getting the e-mail address) you wasted a GREAT amount of income and opportunities.
Let's say that 100 people visit your web site... how many of them purchase from you for the first time?
2% is a reasonable conversion rate (CR) - 2 visitors of 100 TURN into customers for the first time!
Where have the other 98 gone?
Out into cyber space; unless your web site (or domain name) has a SOLID brand, your visitors won't come back again!
But, if you capture their name and e-mail address you'll be surprised that they'll visit your web site more often (and maybe other web sites you recommend) as long as you follow-up regularly with them via your autoresponder and provide useful CONTENT (info related to the one they requested when they JOINED your mailing list).
Why should someone give you their e-mail address?
Because you offer something original that they are desperately looking for and want to have.
And what's that?
Information, SOLID information (e.g. Articles, Tips, Reports, eCourses, etc.) that are related to your web site TOPIC and your visitors are truly interested to receive it.
If you want to generate more *sales* you must create an effective sales letter that focuses on getting your visitors e-mail address and their name as well.
All you have to do is follow the 4 STEPS below:
- Sign-up for an autoresponder service if your web host provider hasn't provided you with one yet.
- Create 5 TIPS (150-300 words for each TIP) related to your web site TOPIC and put them on your autoresponder. Each TIP will be automatically delivered by your autoresponder at pre-set time intervals (e.g. 1 TIP every week) as you decide.
- Add a STRONG headline at the TOP of your web site that features the TITLE of your offer (e.g. 5 Weekly TIPS for Golf Players).
Introduce yourself and expand on your offer.
Describe each TIP briefly on your web site to entice your visitors to sign-up for your autoresponder follow-ups.
- Log into your autoresponder account, cut the html code and paste it into your web site. This way your sign-up form will appear on your web site and your visitors will be able to sign-up with their name and e-mail address.
Make sure you state at the bottom of your sign-up form that you don't sell or rent their e-mail address and that you respect their privacy. A FULL privacy policy should be available on a separate web page on your site.
Your sales letter must 'pre-sell' your offer, your visitors must be convinced to sign-up for your TIPS, otherwise they won't do it simply because they're interested in your web site TOPIC.
Remember: People want original, useful information and they are desperately looking to ACCESS it if the SUBJECT interests them.
Your sales letter must fulfill this want and need.
In the end, I suggest you make your sales letter not very long (1500 - 2000 words would be enough) and try to use more effective, powerful words like: "You", "FREE", "NOW".
Also, don't forget to use one or more P.S. at the end of your sales letter to urge the visitor to sign-up. Make sure you use lots of active verbs (e.g. "Act", "Discover", "Try") throughout your sales letter to motivate your visitors to ACT and sign-up for your mailings.
About the Author
Codrut Turcanu ghost writes internet marketing related articles and web site sales letters for serious people who want to generate more income on the internet. Check out Codrut's Sales Letter Editing & Re-Writing Service at: http://www.BizMarketingSecrets.com/sales_letters.htm
Today's article was originally received for publication in March 2004. The author has given full permission to publish it either electronically or in print, free of charge, in its entirety, as long as the article content remains unchanged as is published here today, and that the authors copyright with resource box are included.
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