• Celebrity in this case is the CEO, President or Senior Officer of a company that you worked at who has agreed to provide a third part endorsement.
  
  
• Place the Senior Executive endorsement statement right after the personal brand profile.

CEO's Comments: John is exceptional at teambuilding and sales leadership, guiding team members and executives in reaching or exceeding goals. His charisma and ability to motivate a wide range of sales professionals helped the company achieve and often exceed budget goals.

• Instrumental in start-ups rise to become the biotech leader in X. To create market demand, convinced companys' management team to create a variation of an existing product which we sold to companies wishing to gain X experience.
  
  
• Repositioned non-competitive product line and developed $20 million+ revenue stream by focusing on a new niche market.
  
  
• Directly responsible for increasing business revenue 50% year on year by leveraging client contacts to gain access to new decision-making areas.
  
  
• Challenged to fuel growth despite fading product set, poor internal morale and declining revenue. Refocused business areas resonated with clients, the media, consultants and employees, and led to exceeding $50 million budget goal.

• Headline the top of the page with something like: Resume Addendum, Critical Leadership Initiatives or other title that best suits your situation, such as Key Campaigns, Major Engagements or Important Design Projects.
  
  
• The Achievement Addendum should be an interesting read and tell the story of your brand. Because it doesn't have all the usual resume trappings, it is a great networking and discussion piece.
  
  
• The key goal is using this section to tell a story of how you as an executive or a professional solved problems and saved the day (made money or saved money, etc.).
  
  
• Formats that work well are a small story set up, followed by a Results paragraph and a Strengths paragraph, or a Challenge, followed by Action and Results.